Improve Your Online Conversion Rate With These 5 Conversion Boosters
People who want to improve their website conversion rate are on the right path. After all, if there’s a way to make more money from the same amount of visitors, then there’s no reason why they shouldn’t pursue it, right?
However, improving your online conversion rate isn’t as easy as it seems. Think about it. How can you persuade lurking visitors to actually make a purchase when they only want to “look around?” And how can you convince customers to buy more than they’ve set out to? Think no more! This article will teach you what you need to know about getting more sales from your visitors.
Conversion Booster #1: Be Very Subtle.
Perhaps the easiest customers to persuade are those who have bought from you before. For one, you’ve already succeeded once. And for another, you now have a better idea of the kind of people you’re dealing with.
One example is a customer who has bought a beginner’s scrap-booking kit from you last month. Obviously, that customer is now done with it and has come looking for something new.
If you want to get that person to buy from you again, don’t look too eager to make a profit. Avoid putting up copies that say, “if you bought x scrapbook, then you should definitely buy the y scrapbook!” That’s just such a turn off.
Instead, direct your focus on your customer. Amazon’s “people who have bought x also bought y” is a good strategy. It gives customers options and insights without being forced to actually make a purchase.
Conversion Booster #2: Create a Simple Survey.
A survey is a great way to improve online conversion rate. Why? Because it gives you insight as to why people aren’t buying as much, what kinds of products they like and what they don’t like… straight from the horse’s mouth!
Knowing all these things can help you figure out what other products you can introduce to your customers and what else you can do to spark their interest.
When making a survey, make sure to give your customers choices (but limit them to two or three) on what to answer. This will help speed up the tallying process and will give you a clear answer on what needs to be done! By using a survey, you’re getting your input straight from the source.
Conversion Booster #3: Use Live Chat.
If you want to hear more from the people who visit your website, you might want to consider setting up a live chat on your page. This enables visitors (even non-customers) to leave comments and suggestions which might prove to be useful information.
In real time, you’ll be able to know that one particular visitor is looking for a specific e-Book which you don’t have yet. You’ll also learn that another visitor liked your review on product b and is now thinking of buying it.
However, live chats also come with risks. Some people might leave a less than flattering message on the chat, too. The decision is up to you.
Conversion Booster #4: Keep Payment Methods Simple.
Another effective way to improve website conversion rate is to keep the payment methods simple. People like efficiency. No matter what kind of customer they are (either those who look around first or those who know exactly what they want), in the end, they all want payment to be swift and painless.
No customer wants to deal with too many processes just to complete one purchase. The more efficient your system is, the better. If you’ve been having glitches, you’d better make the time to sort that out before putting your website back up again.
One aggravated customer could spell disaster for your online reputation. Keep in mind that word-of-mouth spreads fast. On the other hand, if a customer has bought something from you before and has had no trouble processing payment, then you can have more chances of getting a repeat purchase in the future (as long as they want or need the product, of course).
Conversion Booster #5: Talk to Them Again.
Improving online conversion rate doesn’t end with the website. If you can, why don’t you take the whole thing one step further and actually contact the customer through email or telephone?
Of course, you’re not supposed to contact them without their knowledge. That’s just plain rude and annoying. But perhaps you can ask interested prospects to leave their contact details should they wish to learn more about a certain product. Those who leave their details are more or less your buyers. That’s your cue to make the call. The deal is already half made. All you have to do is convince them to proceed with their order.
There are plenty of ways to improve your website conversion rate. The first thing you need to know though is that nothing is impossible. No matter how dismal the situation looks, you can still do something to elo boosting league of legends your conversion rate. Tell yourself that everyone wants to make a purchase. All they need is a nice push in the right direction.